About Us

Designed to celebrate individuality and strength

The story

Born in Dubai and shaped by the spirit of three Indian women, Tiger Begum is a tapestry of
cultures, journeys, and quiet confidence. What began as a search for clothing that moves with a
woman—through celebrations near and far, and those unforgettable destination moments—has
unfolded into a brand crafted for wanderers with taste and soul.

Our pieces are spun from fabrics gathered across the world: soft on the skin, fluid in their fall, and so feather-light they feel like air. They travel beautifully, need little care, and transform with the simplest touch of accessories. Wear them as a pair, wear them apart—each garment slips easily into the rhythm of your day.

Colours brushed with metallic sheen catch the glow of festive nights, intimate gatherings, and every
moment that deserves a little shimmer. With silhouettes that honour women of every age and
shape, Tiger Begum isn’t just clothing—it’s a feeling. A quiet reimagining of glamour, made to move
with you.

The begining

What started as a simple idea — creating clothing that inspires confidence — soon grew into a vision. Tiger begum was built on the belief that fashion should feel empowering, expressive, and beautifully effortless.

2021

Tigerbegum was born with the launch of our first curated collection, bringing bold, modern designs to a growing community of women who wanted style with personality.

2023

With increasing love from our customers, Tiger begum expanded online and introduced new seasonal drops, blending comfort, culture, and contemporary silhouettes.

2025

Tiger begum steps into the global stage with international shipping and wider collection lines, making our designs accessible to women around the world.

Several decades late

Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.